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an introduction to Vista Alegre

Over its long history, the Vista Alegre brand, which has always been intimately associated with Portuguese history and culture, has achieved unparalleled recognition and visibility. Public recognition, perceived quality and the company’s investment in innovation and design have turned Vista Alegre into one of the very few Portuguese luxury brands to achieve iconic status on a worldwide level. Having adopted rigorousness, sophistication and versatility as its core values, Vista Alegre has been able to harmoniously combine tradition and modernity, and remain attuned to cultural trends. Spreading Portuguese culture worldwide, Vista Alegre products reflect the most recent design trends and are manufactured according to the highest quality and functionality standards.

A brief history

Founded in 1824, the Vista Alegre Porcelain Factory was the first industrial unit dedicated to producing porcelain in Portugal. The persistence of its founder, José Ferreira Pinto Basto, was determining to the launching and success of this daring enterprise. A landowner, audacious merchant and distinguished figure in Portuguese society at the time, José Ferreira Pinto Basto wisely adopted the liberal ideas of the 19th century, having become “the first example of free initiative” in Portugal.

José Ferreira Pinto Basto started by acquiring the Ermida Farm, located near the town of Ílhavo, by the Aveiro Stream, in 1812. In 1816, this entrepreneur acquired the Vista Alegre Chapel in a public auction, as well as the surrounding grounds, where he would later build the Vista Alegre Factory.

 

Vista Alegra today

Vista Alegre produces porcelain tableware, decorative pieces, giftware, hotelware, high quality glass and crystal, and 18/10 stainless steel cutlery. In addition to using state-of-the-art production techniques, the porcelain factory also employs 17 hand painters, who are responsible for decorating the pieces produced. By offering products in a wide variety of styles, from classical to contemporary, the brand appeals to a wide range of consumers. The modern heir of a long cultural tradition, Vista Alegre has been able to embrace contemporary values, which are reflected in countless collections created by prestigious international designers, such as Carsten Gollnick, Sam Baron, Karim Rashid, Joana Vasconcelos, Roberto Chichorro and Christian Lacroix, amongst many others

Why Vista Alegra?

Vista Alegre also produces made-to-order, personalised pieces, in an effort to increase its competitiveness. These features, allied to an indisputable quality, have placed Vista Alegre sets on the tables of some of the world’s most relevant figures, including Her Majesty Queen Elizabeth II, His Majesty King Juan Carlos of Spain and Her Majesty Queen Beatrix of the Netherlands, as well as at the White House, the Presidential House of Brazil, the Presidential House of the Portuguese Republic and countless embassies and institutions, both public and private, all over the world. Preferred by a wide and demanding public, Vista Alegre is recognised as a high-quality porcelain manufacturer by countless specialists and was awarded the Excellence Status by prestigious organisation Superbrands in 2010, 2011, 2012 and 2013

Vista Alegra ranges - Dinnerware


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